Build Google Ads keyword lists in seconds
When you launch a search campaign you rarely type a single keyword. You combine intent words ("buy", "cheap", "best"), product words and location words, then repeat each phrase in several match types. Doing that by hand in a spreadsheet is slow and easy to get wrong. This tool multiplies up to three columns of words together and writes every result out in the match types you select.
The output follows the notation people paste into Google Ads Editor and the campaign interface: plain words for broad match, quotation marks for phrase match, square brackets for exact match, and a plus sign before each word for the older modified broad format. Because the tool runs in your browser, your keyword research stays private.
How to use the Keyword Match Type Tool
- Type or paste words into Column 1, one per line. Add Column 2 and Column 3 if you want combinations.
- Choose how words are joined: a space, nothing, or a dash.
- Tick the match types you want, or use Select all.
- Tick lowercase if you want consistent casing.
- Press Make keyword list.
- Copy the list or download it as a text file, then paste it into your ad group.
What you get
- Combines up to three columns, so 5 + 4 + 3 words create 60 base keywords instantly.
- Four notations: broad, modified broad, phrase and exact.
- Space, dash or no separator, plus an optional lowercase switch.
- One-click copy and a .txt download.
- A safety limit of 50,000 results keeps your browser responsive.
When it comes in handy
- Starting a new Search campaign with a structured keyword list.
- Creating exact and phrase versions of keywords you already know convert.
- Building location-based lists such as service plus city.
- Preparing keyword lists for a client without opening a spreadsheet.
- Checking how many keywords a set of word lists will produce.
The match types explained
| Type | Written as | What it generally allows |
|---|---|---|
| Broad | running shoes | The widest reach, including related searches and meanings. |
| Modified broad | +running +shoes | Older format that required each word. Google now folds it into phrase match, so treat this output as a legacy option. |
| Phrase | "running shoes" | Searches that include the meaning of your phrase. |
| Exact | [running shoes] | Searches with the same meaning or intent as the keyword. |
Google changes how match types behave from time to time, so check the current Google Ads documentation before you rely on a particular type.
Tips for better results
- Keep each column to one idea: intent in one, product in another, place in the third.
- Start with phrase and exact for tighter control, and add broad only when you have a budget and negative keywords in place.
- Add negative keywords separately. This tool only creates positive lists.
- Group related keywords into small ad groups instead of one giant list.
- Review the generated list for combinations that make no sense before you upload it.
Frequently asked questions
What does a keyword match type tool do?
It takes lists of words, combines them into phrases and writes each phrase in the notation Google Ads uses for broad, phrase and exact match, saving you from retyping them by hand.
How do I enter keywords?
Put one word or phrase on each line. If you fill more than one column, every line in the first column is joined with every line in the second and third.
Is modified broad match still available?
Google retired modified broad match for new use and treats those keywords like phrase match. The option remains here for people maintaining older accounts or other platforms that still use the plus sign.
How many keywords can it create?
Up to 50,000 per run. If your lists would produce more, the tool tells you so and you can shorten them.
Does the tool save or send my keywords?
No. Everything is processed in your browser and nothing is transmitted or stored.
Can I use the output in Microsoft Advertising?
Phrase and exact notation work there too. Check each platform because the exact rules for broad variants differ.
Why are my results all lowercase?
You ticked the lowercase box. Untick it to keep your original capitalization.
More from our network
You can also try the Keyword Match Type Tool on UseTools.in, and explore more free online tools from the same team.